NECSTouR workshop: “Better places to live, better places to visit”

INRouTe was represented at the NECSTouR workshop “Better places to live, better places to visit” by Dr. Nagore Espinosa, CEO of in2destination, in her role as network expert and coordinator.

Within the framework of the European Year of Cultural Heritage, NECSTouR and the Catalan Tourism Agency, which currently hosts the NECSTouR presidency, organised this relevant workshop  on April 19th at the Maritime Museum of Barcelona. Nagore participated as moderator in the round table “Putting culture and citizens: at the center of the tourism experience”.

The focus of the event, and of this roundtable, was the triangle Culture-Visitor-Resident and how we should develop cities for the well-being of our residents, and what is good for the resident will be good for the visitor, and how the development and promotion of culture is key for our residents and for the sustainable development of tourism.

In addition, a key element of the event was the presentation to the physical and streaming audience of the Barcelona Declaration on Tourism and Cultural Heritage, which represents a clear commitment to ensure the sustainability of the cultural heritage, its territory and destination and to generate a balanced benefit between the culture, the host community and tourists.

For more information about this workshop, please click here.

MITOMED+, Malaga (Spain) April 5-6, 2018

INRouTe has participated in the event “Building sustainable coastal and maritime tourism policies for med destinations”, as part of the European MITOMED+ project. This project aims at implementing the MITOMED+ measurement and monitoring system for the sustainability of tourism activity in 15 destinations in Mediterranean Europe.

The event was organized by the SAETA team of the Regional Government of Andalusia, with the support of in2destination and the Tuscany Region as the leader of the MITOMED+ project.

During the congress, the development and implementation of measurement indicators and their subsequent use in the formulation of tourism policies were discussed. In addition, relevant experts from the UNWTO, the European Statistical System, the European Commission, representatives of other European destinations and academic researchers have also provided their opinions.

Here we share the video of the conclusions of the congress issued by Dr. Nagore Espinosa, expert and coordinator of INRouTe and CEO of in2destination.

MOVE 2017: Conference videos and Conference Proceedings

As a summary of the fifth edition of the International Conference on Measurement and Economic Analysis of Tourism at the Subnational Level – MOVE (held on November 22nd, 23rd and 24th, 2017 in Pamplona Navarra), we attach the videos of the speakers as well as the Conference Proceedings.


We remind you that this conference was organized by the Government of Navarra, with the contribution of in2destination, the framework of INRouTe and the participation of UNWTO.

MOVE2017 Navarra: a new milestone towards measuring tourism at subnational levels

Interested in how to measure tourism at subnational levels? We invite you to read, watch and hear everything that happened in Pamplona during MOVE2017.

The fifth edition of the International Conference on Measurement and Economic Analysis of Tourism at the Subnational Level – MOVE was held on November 22, 23 and 24 in Pamplona Navarra. The Government of Navarre, immersed in the implementation of its strategic plan with a clear focus on sustainability and in making decisions based on data, organized MOVE. For this, it has had the contribution of INRouTe as the International Network that created MOVE Conferences to foster this dialogues to advance in a framework of recommendations on measurement of tourism at subnational levels, with in2destination in the design of the program and in the leadership of the scientific committee, and with the participation of the World Tourism Organization (UNWTO).

MOVE2017 had an official welcome at the opening by Manu Ayerdi Olaizola, Vice President of Economic Development of the Government of Navarra. The Vice President expressed the commitment of his government to turn Navarra into a territory with a sustainable and intelligent tourism development, as evidenced by the allocations assigned to this sector in the preliminary draft of the General Budgets of Navarre for 2018, presented at a press conference to early that week.

Likewise, they also took part in the official welcome Maitena Ezkutari, (General Director of Tourism and Commerce of the Government of Navarra), who highlighted the commitment of Navarra to advance in a sustainable, innovative and inclusive tourism development, making decisions based on data, Márcio Favilla, (Executive Director of Operational Programs and International Relations at the United Nations World Tourism Organization) recalled that although this year (IYSTD) is coming to an end, we must continue working for sustainable tourism, the only possible one, Antonio Massieu, (President of INRouTe), who pointed out the importance of having common guidelines for an effective measurement system at subnational levels, Nagore Espinosa, (CEO of in2destination), called to action, so that all attendees and speakers begin to apply what was discussed in the conference “to truly take steps towards sustainable tourism, collaborate, invest in measuring and communicate”.

Many of our members participated and were speakers in this edition: Mara Manente, Ulf Sonntag, Calvin Jones, Tad Hara, Inmaculada Gallego, Ana Moniche, Raúl Hernández, Salvador Antón, Juan Requejo, Christoph Schröder, Francesc Romagosa, Alfredo García, Pedro Aranzabal and Nagore Espinosa. We are extremely grateful to your knowledgable contribution to the discussion and deeply thankful for your continuous voluntary work within the network.

These three days allowed us to go over official statistics, practical measurement cases at subnational levels to advance in some issues, to uncover more challenges, but also to see how we can contribute to policies, SDGs but also from a practical perspective with companies that on their day-to-day operations are being sustainable, smart and inclusive, and are example to us all. We learnt from cases in regions of Spain, Italy, USA, Germany, Bangladesh, Iceland, UK, and many more.

In short, they were very intense but very fruitful days, thanks to all the attendees and speakers who contributed to very interesting discussions, we hope to see you in the next edition, MOVE2019.

INRouTe takes part of Eionet’s working group “Tourism and environment”


Antonio Massieu, Chief of INRouTe, participated at the 4th Meeting of the Eionet Working group “Tourism and environment” hosted in Copenhagen 4th and 5th of September 2017.

The European Environment Information and Observation Network (Eionet) is a partnership network of the EEA (European Environment Agency) and its members and cooperating countries. This working group meeting counted with the participation of representatives of important institutions such as UNWTO and EUROSTAT.

The topics discussed addressed national and subnational initiatives on monitoring environmental impacts of tourism and sustainability, and possible new EEA indicators . INRouTe is honored to have been invited to this meeting of the working group and contributed with our latest publication Tourism, territory and sustainability at subnational levels: fostering credibility for its measurement and supporting key stakeholders and active participation.

This kind of meetings are very appropriate in order to clarify the complexity of measuring tourism at subnational levels and how tourism and environmental impacts could be properly identified at different spatial scales.


Le réseau Inroute. Pour la mise en place de systèmes d’information touristique régionaux

For French speaking colleagues we would like to suggest a very interesting article  Le réseau Inroute. Pour la mise en place de systèmes d’information touristique régionaux by Patrick Vece, an INRouTe member, Director of the Tourism Observatory Riviera Cote d´Azur published at Revue Espaces reflecting upon the work INRouTe conducts.

Mr. Vece, in his article invites key tourism stakeholders wishing to improve the present number / significance / quality of data and analysis of tourism activity at subnational levels, to perhaps finding inspiring the work carried out so far by INRouTe, as it has been the case in the Tourism Observatory of the Côte dÁzur, in France.

The World Tourism Organization (UNWTO) is the United Nations specialized agency for tourism and plays a key role in the definition and assistance for the production of comparable data for all nations.

In 2008, the UN Statistial Commission approved the international recommendations for the production of tourism statistics at the national level. Also in 2008, the Sixth International Tourism Forum for Parlamentarians and Local Authorities held in Cebú, Philipines (October 2008)  « Requested UNWTO to deliver general guidelines on measuring tourism at the regional and local levels regarding basic statistics, the tourism satellite account and the economic analysis of the contribution that tourism makes at those levels».

Therefore, UNWTO decided to start a new process in order to provide advice for measuring tourism at subnational levels. Thus, UNWTO supported the creation of the International Network on Regional Economics, Mobility and Tourism, INRouTe. This network is a non-profit association based in Spain, embodying international experts on tourism statistics, who has worked in the past six years in the preparation of a first statistical insight on measuring tourism at subnational levels.

Precisely, UNWTO signed in 2011 and agreement with INRouTe, so that INRouTe would provide this insight that should be a building block for the future provision of a set of UNWTO Guidelines. The result of this work is a document provided to UNWTO in 2016, titled « Tourism, territory and sustainability : a statistical insight at subnational levels ».

The basic focus of such document is about the design and the set up of a Regional Tourism Information System being official statistical data the core of such a system, supplemented with other type of possible data derived from non official and non-statistically based sources, for instance: Open Data or Big Data.

INRouTe understands that counting with an observation system is indispensable, for a destination, with the aim of steering public action on the one hand and of accompanying the actions of private sector on the other hand. A destination that intends to count with such an efficient system should be equipped with common sense and pragmatism, count with a sound knowledge of the existing data, master techniques and tools (surveys, big data analysis, etc.), and count with enough resources and time. This destination should also put into perspective the collected data in order to share it in a useful manner, which necessarily requires a suitable governance framework. The governance element is critical, so that the system is not understood as an end in itself but a tool that supports a broader project that aims at making informed decisions within the destination by the private and public tourism sectors.

INRouTe presenting its work at 6th UNWTO International Conference on Tourism Statistics

INRouTe will be presenting its work: Tourism, territory and sustainability: a statistical insight at subnational levels  during the 6th UNWTO International Conference on Tourism Statistics in Manila, Philippines, June 21 – 24, 2017.

This publication builds on statistical international standards (tourism and environment statistics as well as the corresponding macroeconomic accounting frameworks –Tourism Satellite Account –TSA- and the System of Environmental and Economic Accounting –SEEA-); it also provides guidelines in order to set up a particular type of statistical initiative: a Regional Tourism Information System (R-TIS) conceived for the purpose of linking tourism, territory and sustainability in the perspective of the UN 2030 Agenda for Sustainable Development and the setting up of Sustainable Development Goals (SDGs) indicators (three of which refer to tourism).

Linking tourism (operationally defined in the tourism statistics international standards) and sustainable development (a policy oriented concept without any universally accepted operational definition for its measurement) is a complex and challenging task; this document provides a statistical insight in such connection between tourism as an economic sector that impacts the socio-economic and the environmental components of sustainability due to tourism infrastructure and the activity of visitors.

The statistical insight developed by INRouTe for such purpose is in line with the work undertaken during these last two years by UNWTO and UN Statistics Division: the Measuring Sustainable Tourism (MST) project.

MOVE2017 – Pamplona – Spain

The Government of Navarra is organizing MOVE2017 International Conference in collaboration with the UNWTO, the UN specialized agency in Tourism. This is the fifth edition of the Conference on Sub-National Measurement and Economic Analysis of Tourism, created by the International Network INRouTe in collaboration with in2destination research and consultancy firm. MOVE2017 takes place every two years: 2009 in San Sebastián, MOVE2011 Bilbao, MOVE2013 Medellin, MOVE2015 Puerto Rico and now in beautiful and culturally enriching Pamplona.

MOVE2017 will be hosted in Pamplona (Navarra, Spain) from 22-24 November 2017:

– The first two days (November 22 and 23) will circle around a set of topics central to INRouTe work and Navarra’s interests: smart and sustainable urban and rural tourism thought successful case studies

– The last day (November 24th) will address topics defined by UNWTO with the consensus of the Government of Navarra including UNWTO Tourism Observatories initiative (INSTO).

We hope to see you in Pamplona!

INRouTe latest work

cover_inroute_2016We invite you to read our latest work: Tourism, territory and sustainability: a statistical insight at subnational levels – Toward a Set of UNWTO Guidelines and its annexes. This document is the result of the UNWTO/INRouTe Agreement signed in July 2011.

This publication is based on the two UNWTO international statistical standards on tourism statistics, namely:

– the International Recommendations for Tourism Statistics 2008 (IRTS 2008) and

– the Tourism Satellite Account: Recommended Methodological Framework 2008 (TSA:RMF 2008),

as well as the UNWTO International Recommendations for Tourism Statistics 2008 Compilation Guide. Please see the Subject Index, which is closely related to the Glossary; they have been drafted in order to raise the attention of interested readers on selected topics and terms.

UNWTO Working Group of experts on Measuring Sustainable Tourism

UNWTO hosts the second meeting of the Working Group of Experts on Measuring Sustainable Tourism in Madrid, October 20th and 21st 2016. Antonio Massieu, Chair of INRouTe network and Dr. Nagore Espinosa, director of in2destination, will participate as experts.

The work conducted by this group is key. There is much to be advanced in terms of measuring tourism, but even more when applying the framework of Environmental Accounting to Tourism.